Privacy Policy

This Privacy Policy explains how personal information about you is collected, shared and used by Shenzhen Yuzijiang Network Technology Co., Ltd. and how you can exercise your privacy rights. This Privacy Policy applies to personal information that Shenzhen Yuzijiang Network Technology Co., Ltd. collect when you use Shenzhen Yuzijiang Network Technology Co., Ltd.'s mobile game applications, forums, websites and other online products and services (collectively, the "Services") or when you otherwise interact with us.

This Privacy Policy governs all our Services.

We may amend and/or update this Privacy Policy from time to time by posting a new version in response to changing legal, technical or business reasons and developments. If we make material changes, we will notify you by revising the date at the top of the notice and, depending on the specific amendments, we may provide you with additional notice. We encourage you to review the Privacy Policy whenever you access our Services to stay informed about our information practices and the ways you can help protect your privacy. Your continued use of the Services shall mean your acceptance of the changes to this Privacy Policy.

1. Personal information we collect and how we collect it

When you interact with or use our Services, we are collecting personal information about you. Sometimes we collect personal information automatically when you interact with our Services (e.g., information about how you interact with our Services) and sometimes we collect the personal information directly from you when you use our Services (e.g., information you give us when setting up your account or user profile). At times, we may collect personal information about you from other sources and third parties, including other players.

Information We Collect Automatically or From You Directly

Registration Information

We may offer you the option to complete a user profile that is visible to other Studio users (“Account"). If you create an Account, you may provide us your name, a username, e-mail address, a password and other information that helps us confirm that it is you accessing your Account. We may do this through in-game dialog boxes, which you may choose to skip. If you sign into the Services with Facebook Connect, we will collect information that is visible via your Facebook account such as: (1) your first and last name, (2) Facebook ID, (3) Profile Picture/Image/URL, and (4) list of Facebook friends. Your Account may be used to publicly identify you as part of social features of the Services, which may include user-to-user interaction, chat or messaging functionality, public leaderboards, head-to-head competition, and other similar features. Your username associated with your Account will be public and will be shown to other users. In addition, your username will allow others to access information on your user profile that is considered public or that you have designated as public in your user profile settings.

Address Book Information

We may also offer you the ability to choose to import your contacts or manually enter e-mail addresses so that you can locate your contacts on Studio and invite your contacts to join you in the Services. This information is typically collected through the use of third-party mobile device software development kits. If you choose to import your contacts or manually enter e-mail addresses, we will store those contacts for purposes of helping you and your contacts make connections through our Services. You are responsible for ensuring your sharing of this information with us is compliant with applicable laws. In some countries, this may require you to get permission from the people you invite before you share their information.

Technical and Usage Information

When you access our Services, we may use cookies and other similar technologies to collect (i) certain technical information about your mobile device or computer system, including IP Address, mobile device ID (IDFA, Google Advertising ID or other identifiers), and the version of your operating system; and (ii) usage statistics about your interactions with the Services, including the links, objects, products and benefits you view, click or otherwise interact with (also known as “Clickstream Data"). Our emails may also contain tracking pixels that identify if and when you have opened an email that we have sent you, how many times you have read it and whether you have clicked on any links in that email. In connection with your use of certain Services, we will create and assign to your device an identifier that is similar to an account number. In addition, in certain circumstances, we may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as username, character name, or e-mail address. We may also infer your approximate geographic location based on your IP address.

Payment Information

When you order any good or service through the Services, including any virtual currency or virtual good, we collect certain non-financial transaction information related to these purchases, including what you purchased, the price, and the date. Your in-app purchase transactions are processed by third-party payment processors, such as Apple (for purchases on iOS devices), Google (for purchases on Android devices), or Amazon (for purchases on Kindle devices). The third-party payment processors will collect your name, phone number, e-mail address, mailing address, billing address, and complete credit card information to enable them to process your payment. The third-party payment processors may also retain this information to enable you to purchase additional items through our Services without having to re-enter your payment information each time. Please note third-party payment processors do not share your financial information, like credit card numbers, with us. In addition, please note that the third-party payment processors’ processing of transactions and collection and use of your personal information is governed by their terms of service and privacy policy, and purchases through these third parties may also be subject to additional policies. We encourage you to review the terms of service and privacy policies of those third parties to learn more about how they handle your personal information.

Information Collected by or Provided to Customer Support

When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your name and e-mail address), information about your game-play or activity on the Services, and your username or ID number. We will also store the correspondence and information within the correspondence that you choose to share with us.

Communication Preferences

We may collect information about your interests and communication preferences that you choose to provide, such as when subscribing to news or alerts.

2. How we use your information

We use your personal and non-personal information, both individually and in aggregate, in the following ways:

To operate our business and to enhance and personalize your game experience, including to:

Operate, improve, and develop our games and services;

Populate online leaderboards and enable online challenges;

Help you find your friends or tell your friends about a product;

Facilitate sharing on social networks;

Serve and measure the effectiveness of advertising;

Measure the health of our services;

Provide game experiences customized to your preferences;

Facilitate your gameplay on multiple devices, when available;

Identify, fix, and troubleshoot bugs and service errors;

Provide software updates;

Save game progress and stats;

Adhere to your preferences and to deliver dynamic content; and

Help keep our services safe and fair, resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and to enforce our agreements and policies.

To provide you support, including to:

Help identify and troubleshoot problems with your account or games;

To survey your opinions through surveys or questionnaires;

Communicate with you and respond to your specific requests or questions; and

Manage and send you confirmations and important information about your products.

To personalize our communications with you, including to:

Present offers or information relating to games you might like;

Make recommendations to you; and

Personalize advertising for you and deliver targeted marketing, service updates and promotional offers.

We uses analytics services to understand how users engage with our products. Our analysis relies on your consistent device identifier, or identifier for vendor (IDFV) on Apple devices, so that we can track your behavior over time and develop an understanding of how you prefer to interact with our products. If you have more than one our product installed on your device, those products may share the same identifier value. This enables us to develop an understanding of how you engage with all of our products you have installed. The identifier value is provided to us through the operating system on your device. In the course of processing your data, we may do any of the following:

Analyze your behavior in our products over time;

Analyze your behavior in aggregate;

Combine your information with the information of other players to create anonymized aggregate reports that allow us to understand large-scale behavior trends;

Analyze your information to understand how well our products perform on your device or to investigate bugs, crashes, and other technical issues;

Combine your information with the information of other players to create customer segments based on behavior in our products or location-based behavior;

Use analysis of your behavior in our products to provide you with customized gameplay experiences;

Use your device identifier to enroll you in an A/B test. An A/B test is a type of simple behavioral experiment wherein groups of users are provided with slightly different experiences in our products so that we can research and analyze which of the experiences is the most compelling to users of our products; and

Analyze your behavior in the context of an A/B test.

European Economic Area (EEA) Only:

Per requirements under the EU’s General Data Protection Regulation (GDPR), we log your consent state for compliance purposes. This information is stored on servers hosted in the EU and is used solely for GDPR compliance. Your device identifier is stored along with your consent status. If you consent to personalized advertising, your device advertising identifier also is stored in case we need to be able to access it to assist you with data portability or erasure requests. Your device advertising identifier is not stored in our consent logging database if you do not consent to personalized advertising.

3. Sharing of Information

We do not share, transfer or otherwise exchange your personal information with third parties, unless required for the provision of our products or services, otherwise as permitted or required by law, or if you have given us express consent. We do not sell your personal information to third parties.

In compliance with the aforementioned, we may share information about you as follows or as otherwise described in this Privacy Policy:

a) With other users if you choose to participate in the interactive areas of our Services, such as multiplayer, chat, or sharing features (the use of personally identifiable data (such as your full name) as a username in our Services is strictly prohibited);

b) With our employees, affiliates, related companies, vendors, consultants and other third party service providers who need access to such information to carry out work on our behalf (including, for example, developers, payment processors, website hosting services, or information storage and processing service providers);

c) In response to legal process or a request for information if disclosure is in accordance with, or as otherwise required by applicable law, rule, or regulation (including, for example government or regulatory bodies, law enforcement, or courts of law);

d) If we have reasonable grounds to believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of BNEI, our users or others and we consider our legitimate interests in disclosing your personal information to third parties (such as courts or attorneys) to weigh your interests in the specific case;

e) In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company (provided we have a legal basis);

f) With your consent or at your direction.

Advertising and Analytics Services Provided by Others:

We may allow others to provide analytics services on our behalf and to serve advertisements within our Services. These entities may use technologies to automatically collect information about your device and your use of our Services, including IP address, device ID, time spent on pages within our Services, and links clicked within our Services. This information may be used by us and others to, among other things, maintain, improve, and analyze the functioning of our Services and deliver contextual or targeted advertising that may be of interest to you. The use of your information by these third parties is covered by their respective privacy policies, and we do not control and are not responsible for the privacy practices of third parties.

Social Sharing Feature:

The Services may offer social sharing features or other tools, which let you share actions or link the Services with social media. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the social media platform. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the social media platforms

Security:

We take reasonable technical and organizational measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet can ever be guaranteed secure so we cannot guarantee the security of any personal information that you transfer over the internet to us.

4. Children

You must be over 13 years old to play our games and use our Services. We do not collect personal data from anyone under 13 years old person knowingly and willfully. However if the Services are used by such person in contradiction to this Privacy Policy, we may collect personal data from such person. If you believe that we might have any information from or about a child under 13 years old (or under 16 years old in certain jurisdictions in the European Union countries and/or districts), please Contact Us.

5. Data retention

We retain your personal information collected as described in this Privacy Policy for as long as needed to provide you the Services or we have a legitimate business reason to do so.

When we no longer have ongoing legitimate business reason to process your personal information, we will delete your data.

6. Obtain a copy of your data

At any time you can request a copy of the Data associated with your Account. You may also consult the Data, use it yourself or transfer it to another service provider. We has established a simple procedure for you to exercise your rights:

Please see the Account management page, in the “Privacy and Communication" Section, then “Download your information".

If you have been sanctioned in relation to our Services, we will not be able to give you access to the Data regarding your sanction so as to maintain our ability to detect or take action against such behaviour.

Correct your Data – “Right to rectification": You have the right to correct your Data when it is inaccurate or incomplete (for example, change your delivery address).

To do so, please see the Account management page, in the “Account information" Section.

Give and withdraw your consent – “Right to object and withdraw your consent": At any time, you may withdraw your consent or object to the receipt of newsletters or advertising emails, the personalisation of advertisements or the sharing of your Data with our partners (except for subsidiaries and technical service providers):

on the Account management page, in the “Privacy and Communication" Section,

on the Cookies page, to set the Cookies,

for some of our mobile games, in the privacy settings,

on your telephone or your tablet, in the settings, by activating “Limit Ad Tracking" on telephones, or activating “Opt-out of Ads Personalisation" on Android telephones.

Delete your Account – “Right to erasure (right to be forgotten)": You can request the closure of your Account and the deletion of the associated Data.

To do so, please see the Account management page in the “Account information" Section then “Close your account".

If you have been sanctioned in relation to our Services, we cannot delete the Data regarding your sanction as to allow us to maintain your sanction.

Limit the use of your Data – “Right to restriction of processing": You also have the right to request that your Data no longer be used or not be deleted during the time we are processing your request.

If you feel that your rights have not been respected after having contacted us, you have the right to make a complaint to the regulatory authority in your country.

7. Contact

If you have any questions about this document, please contact: ultrapunch@sina.com